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TikTok: The Best Partner of Businesses in the Philippines

Chris John Paul Diaz by Chris John Paul Diaz
March 29, 2022
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Due to sudden changes brought about by the pandemic, businesses were on the verge of shutting down. With nowhere else to go, they searched for other ways on how to further run their business with the help of various social media platforms.Β 

Since the announcement of the lockdown last March of 2020, Filipinos have been forced to stay in home quarantine for months. They needed to have a pastime for them to be preoccupied during the whole day and that’s when most young adults especially teenagers joined the famous video-sharing social network, TikTok.

Β 

As a platform that drastically grew its audience, TikTok turned into a bait as it caught the attention of small and even large firms here in the Philippines. Months have passed and the said app slowly transformed from a video-sharing app mainly for entertainment purposes into a marketing strategic tool that helps boost Filipino businesses leading to its flaming success.Β 

Β 

Why is it then considered the best partner of businesses here in the Philippines? Here’s why.Β 

Β 

1. Status: Not Complicated

TikTok is very user-friendly and hassle free. You don’t even need to watch tutorials on Youtube. The app is very accessible to age groups, even if you’re already in your late 30s or even 60s, you can still be a certified β€œtiktoker” and join in trends just like when you were a teenager. Plus, it is also totally free. Users can just create and share 15-second videos with a maximum of 60 seconds to 3 minutes. It’s that simple. You can download videos in an instant and tag as many users as you like, may it be in your family, circle of friends or to the public. But if you’re quite the shy type or introverted one who is a beginner, you can always hide or remove your video and post again whenever you’re ready to showcase what you got.Β 

Β 

Businesses find this app very convenient as they can easily advertise their products or craft with just a click of a button. They can upload unlimited videos along with free live sessions. Alternative options can also be put into mind such as having a paid partnership with TikTok in exchange that they will be featured with sponsored ads.Β 

Β 

2. Creativity on Point

The fun part about Tiktok is that you can select endless topics to choose from! It can either be a dance challenge, parody, song cover, asmr, skin care routine, mukbang and many more! Users can browse a wide selection of sounds wherein you can also sync your original background music or whichever you prefer that suits well. It contains other features as well including effects, transitions, timelapse, face filters, etc. You can also combine photos and videos into one. You can even duet a video with other users as well. The inner artist in you will definitely blossom and maybe, just maybe, you were really destined to become a content creator and influence others to follow your footsteps.

Β 

Businesses don’t only need quality but they also need aesthetics. This is a key factor in order for their target audience to get hooked up and engaged with what they are trying to put on the table. This app is definitely perfect for the job. With its vast features, they already don’t need to use other editing apps in upgrading the visual representation of their own products.Β 

Β 

3. Global AudienceΒ 

Before the pandemic started, Tiktok was not that quite known. It really didn’t have an impact on some users in all parts of the world. Then COVID-19 happened and the said app finally hit the spot! It’s popularity grew remarkably and got the title as one of the most downloaded video-sharing apps in the Apple store worldwide.Β 

Β 

Part of its users are mainly celebrities and influencers and this is the reason why TikTok attracts more and more users making it a perfect target audience for businesses here in the Philippines. Why are celebrities and influencers considered a bonus in the TikTok industry? It’s because they are known to be talented content creators which makes them great endorsers of different brands, products, paid partnerships or in any kind of promotion of some sort. With them being assets in your business, there is certainly a high guarantee that it will increase sales in less than a year.Β 

Β 

Source: Mary Pauline M. Monroy
Via: Chris John Paul B. Diaz
Tags: #Business#Philippines#Shopee#TikTok#TikTokBusinessPhilippines
Chris John Paul Diaz

Chris John Paul Diaz

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ShopeE-commerce: Bridging gaps of Filipino entrepreneurs during the pandemic

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Comments 16

  1. Aila Carisse Librodo says:
    10 months ago

    Wow. Great info.πŸ‘πŸ»

    Reply
  2. Mik Mok says:
    10 months ago

    Wow, this is very informative. Thank you!

    Reply
  3. Chris John Paul Diaz says:
    10 months ago

    Very extensive and instructive, especially in the context of the present predicament!

    Reply
  4. Ainnie Chan says:
    10 months ago

    WOW!!! Very helpful indeed 😍

    Reply
  5. Feliz Manasan says:
    10 months ago

    I use TikTok and this article is really informative! I plan to have a business someday and I will surely use TikTok as a platform to promote my products!

    Reply
  6. Dianne Palanog says:
    10 months ago

    Very relatable since tiktok is my favorite app as of the moment. Easy to use, and not complicated. Thank you for posting this.

    Reply
  7. Keys says:
    10 months ago

    Wow! This is good!

    Reply
  8. Trisha Ysabel Monroy says:
    10 months ago

    Wow! Thanks for the great info! Keep it up! πŸ‘πŸ»πŸ‘πŸ»πŸ‘πŸ»

    Reply
  9. Trisha Ysabel Monroy says:
    10 months ago

    This is really interesting! Keep it up! πŸ‘πŸ»πŸ‘πŸ»πŸ‘πŸ»

    Reply
  10. Trisha Ysabel Monroy says:
    10 months ago

    Very knowledgeable! Keep it up! πŸ‘πŸ»πŸ‘πŸ»πŸ‘πŸ»

    Reply
  11. Trisha Ysabel Monroy says:
    10 months ago

    Very helpful article! πŸ‘πŸ» Nice job!

    Reply
  12. Trisha Ysabel Monroy says:
    10 months ago

    nice job! πŸ‘πŸ»πŸ˜

    Reply
  13. Alana Joy Jolo says:
    10 months ago

    Wowww! That’s remarkableπŸ‘πŸ»

    Reply
  14. Alana Joy Jolo says:
    10 months ago

    This kind of work pleases me very much!πŸ‘πŸ»

    Reply
  15. Jorunnej says:
    10 months ago

    wow ! very informative content thanks for sharing.

    Reply
  16. Christian Salvaleon says:
    10 months ago

    I like this a lot because of its completeness and very informative. Thanks for this!

    Reply

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