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TECHTOK: Influential Power of Tiktok in Today’s World

Sheena Rose Garcia by Sheena Rose Garcia
April 23, 2022
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TECHTOK: Influential Power of Tiktok in Today's World

 

The pandemic made a huge contribution to the economy. As the world moved online, tech companies experienced huge growth and tech jobs are more in demand than ever. We are in a new era and in an advancing technology which is why we embrace new tech opportunities around the world.

The pandemic forced people to find jobs despite the limited job offer and minimum salaries.  For those who haven’t left their jobs, the pandemic has caused many to reconsider their values, goals and priorities in their careers, sometimes leading to a desire to switch industries, find a job with better hours, to work remotely, or all of the above.

 

In searching for new career opportunities despite the dilemma, many invested their time and interest in social media and particularly TikTok, which this year became a popular domain in the internet world. The China-based company quietly launched the Tiktok application.  ‘TechTok’ is part of a larger trend of content career on TikTok particularly targeted towards generation Z at the start of their careers, or people looking to switch roles or upgrade their creativity through this influential application.

Career Opportunities

Career content on TikTok has become so popular that the platform has even launched resumes on tiktok, a pilot programme connecting companies and entry-level job applicants. Content Creators using #techtok, #techcareers or #breakingintotech tell stories and experiences of how they transitioned into technology from other industries and field.

These content creators emphasize different aspects of career opportunities including better schedules, work from home perks, free food and coffee in the office, high salaries and the ability to enter the industry from a non-technical background. They also share advice on courses they took to gain technical skills, how to create a CV, how to do well in an interview and how they’re able to take skills from their old jobs and use them in their new tech positions, encouraging their followers to make the transition to tech or other technical related opportunities. Through this tiktok has made tech companies reachable to the society.

Tiktok’s power on social media

TechTok illustrates once again that social media also has a unique power to make things accessible and knowledgeable to people who might not have a long exposure to it. Additionally, the target audience is largely composed of demographics that are underrepresented in tech, including women; these influencers often emphasize that non-technical ‘soft skills’ like communication, organization and teamwork are needed in tech companies, a concept often overlooked in the mainstream conversation around tech roles.

 

The trendiness of #TechTok also shows how a strong social media presence  can be a huge asset for tech recruiters and tech companies looking to fill open positions, and can open up the conversation and online classrooms  around who belongs in tech. Powerful social media influence is a must for tech companies looking to educate, recruit and train job seekers.

 

 

 

Reference: Menk, H. (2022, February 9). TechTok: The power of TikTok in tech recruitment – Tech PR Blog. Wildfire. Retrieved March 25, 2022, from https://www.wildfirepr.com/blog/techtok-the-power-of-tiktok-in-tech-recruitment/

Source: Sheena Rose Garcia
Tags: Business TechnologyEdtechentertainmentTechnologyTikTok Business Philippines
Sheena Rose Garcia

Sheena Rose Garcia

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Comments 36

  1. Yielle says:
    10 months ago

    So far, Tiktok has the power to support youth in their creativity and talent. Nice blog!!!!💕

    Reply
  2. Nami says:
    10 months ago

    This is really a big help to all who wants to find a career, jobs and your passion in life since tiktok is very influential and introduces you to variety of things that clicks your interest. I hope this will be manage well and keep it up. Very good article. 👍

    Reply
  3. Daniel says:
    10 months ago

    This is so true I have been using TikTok for a very long time now and I’ve seen not only entertainment here but also a lot of opportunities. Very good blog!! <3

    Reply
  4. Kylieee says:
    10 months ago

    This blog shows the other side of the application “TikTok”, not just for entertainment but it also offers career and jobs since the app is very influential. Nice article 👍✨

    Reply
  5. Mary Joy Fulgencio says:
    10 months ago

    I’ve been using tiktok since pandemic begun, and i would say that tiktok is very entertaining when it comes to entertainment. And some content creator would help you to boost your confident in different ways. And i was reading your blog it was nice and very knowledgeable.

    Reply
  6. Alex says:
    10 months ago

    Tiktok is a fun application to use. It is also a useful platform for people to show their creativity.

    Reply
  7. Sabel says:
    10 months ago

    Today, Tiktok is very useful because in addition to entertaining us, it also helps us grow our small business. 🥰

    Reply
    • Jek says:
      10 months ago

      Tiktok has been my go to entertainment for memes. But for business, it’s a great opportunity for the Gen Z.

      Reply
  8. Bry says:
    10 months ago

    Tiktok is a fantastic application. It gives users more information while also entertaining them.

    Reply
  9. Miranda says:
    10 months ago

    Tiktok opened a lot of opportunities for everyone with creative minds especially during the peak of the COVID-19. Thank you

    Reply
  10. Raighen says:
    10 months ago

    As a Computer Engineering Student, I find tiktok very informative when it comes to learning new technology and innovative things. I also agree that tiktok has contributions when it comes to career, there are lots of content creators out there that provides tips to us viewers. Great article, very relatable!

    Reply
    • Exekiel says:
      10 months ago

      I totally agree!! Great article.

      Reply
  11. Baby Victoria says:
    10 months ago

    TikTok is indeed very influential I find it very entertaining and informative. Great blog!

    Reply
  12. Zari says:
    10 months ago

    I agree. Tiktok is a very entertaining app, and it has been a huge help to everyone. Through tiktok people can inspire other people while expressing their creativity. It ease boredom and opens career opportunities. Overall, this is a good blog. 👍👍❤️

    Reply
  13. Hans says:
    10 months ago

    Tiktok is one of my fav app because tiktok makes me happy and all the music hits me diff like “my neck my back lick my… And my crack”

    Reply
  14. Ailyn says:
    10 months ago

    Tiktok is a fun application, TikTok invites users to share their passion and creative expression through their films, allowing anyone to be a maker.

    Reply
  15. Keys says:
    10 months ago

    Wow this is good!

    Reply
  16. kai says:
    10 months ago

    interesting article!

    Reply
  17. Augustus says:
    10 months ago

    Great article! Hope this will be publicized

    Reply
  18. Del Moral EDZEL says:
    10 months ago

    Interesting article and some people would love it and support it in this article

    Reply
  19. Fulton says:
    10 months ago

    Interesting !

    Reply
  20. Dale says:
    10 months ago

    This is one of the brighter side of tiktok. It helps many small businesses and small personalities to establish their own platform to further boom their career. Got a lot of insights from this blog!

    Reply
  21. Sekkuso says:
    10 months ago

    TikTok has an overall rating of 3.6 out of 5, based on over 1,268 reviews left anonymously by employees. 60% of employees would recommend working at TikTok to a friend and 62% have a positive outlook for the business. This rating has decreased by -7% over the last 12 months.

    Reply
  22. Philip says:
    10 months ago

    This is helpful for new generation, especially ones who like to browse on tiktok. This also shows the brighter side of tiktok and help content creators on their businesses and contents! A very Informative blog! Great job indeed!

    Reply
  23. Philip says:
    10 months ago

    This is helpful for new generation, especially ones who like to browse on tiktok. This also shows the bright side of tiktok and help content creators on their businesses and contents! A very Informative blog! Great job indeed!

    Reply
  24. Bobby says:
    10 months ago

    Wow grapeeeee article!

    Reply
  25. Marc says:
    10 months ago

    Tiktok is very famous nowadays especially during this pandemic. It is truly remarkable how a social media site affects the career and decisions of the netizens.

    Reply
  26. Josh Anthony says:
    10 months ago

    Since the start of the pandemic, Tiktok has been one of the most used social media platform thus it creates various contents such as informatives, intertainment, etc. Which is great in this hard times.

    Reply
  27. Maria says:
    10 months ago

    With this blog, i’ve realize that this app is truly an influential and helpful app. I give new opportunities to other people and indeed give entertainment at the same time. This is an impressive blog! Thank you so much!

    Reply
    • Maria says:
      10 months ago

      It*

      Reply
  28. Chris says:
    10 months ago

    As a Tiktok user this blog is very extensive and instructive, especially in the context of the present predicament! Kudos to the author.

    Reply
  29. cybernyx says:
    10 months ago

    Amazing write-up! Thanks for sharing 🙂

    Reply
  30. Geo says:
    10 months ago

    Tiktok has been an amazing platform for people to show off their creativity in various ways possible. It also gives them an avenue to reach out to a lot of people. Good write up.

    Reply
  31. cybernyx says:
    10 months ago

    Amazing write-up! Thanks for sharing! 🙂

    Reply
  32. Chester says:
    10 months ago

    I agree with this blog that Tiktok offers so much opportunities particularly un entertainment, business and job offers. Keep it up. Very informative.

    Reply
  33. cia says:
    10 months ago

    interesting article!

    Reply

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