TECHTOK: Influential Power of Tiktok in Today's World
The pandemic made a huge contribution to the economy. As the world moved online, tech companies experienced huge growth and tech jobs are more in demand than ever. We are in a new era and in an advancing technology which is why we embrace new tech opportunities around the world.
The pandemic forced people to find jobs despite the limited job offer and minimum salaries. For those who haven’t left their jobs, the pandemic has caused many to reconsider their values, goals and priorities in their careers, sometimes leading to a desire to switch industries, find a job with better hours, to work remotely, or all of the above.
In searching for new career opportunities despite the dilemma, many invested their time and interest in social media and particularly TikTok, which this year became a popular domain in the internet world. The China-based company quietly launched the Tiktok application. ‘TechTok’ is part of a larger trend of content career on TikTok particularly targeted towards generation Z at the start of their careers, or people looking to switch roles or upgrade their creativity through this influential application.
Career content on TikTok has become so popular that the platform has even launched resumes on tiktok, a pilot programme connecting companies and entry-level job applicants. Content Creators using #techtok, #techcareers or #breakingintotech tell stories and experiences of how they transitioned into technology from other industries and field.
These content creators emphasize different aspects of career opportunities including better schedules, work from home perks, free food and coffee in the office, high salaries and the ability to enter the industry from a non-technical background. They also share advice on courses they took to gain technical skills, how to create a CV, how to do well in an interview and how they’re able to take skills from their old jobs and use them in their new tech positions, encouraging their followers to make the transition to tech or other technical related opportunities. Through this tiktok has made tech companies reachable to the society.
Tiktok’s power on social media
TechTok illustrates once again that social media also has a unique power to make things accessible and knowledgeable to people who might not have a long exposure to it. Additionally, the target audience is largely composed of demographics that are underrepresented in tech, including women; these influencers often emphasize that non-technical ‘soft skills’ like communication, organization and teamwork are needed in tech companies, a concept often overlooked in the mainstream conversation around tech roles.
The trendiness of #TechTok also shows how a strong social media presence can be a huge asset for tech recruiters and tech companies looking to fill open positions, and can open up the conversation and online classrooms around who belongs in tech. Powerful social media influence is a must for tech companies looking to educate, recruit and train job seekers.
Reference: Menk, H. (2022, February 9). TechTok: The power of TikTok in tech recruitment – Tech PR Blog. Wildfire. Retrieved March 25, 2022, from https://www.wildfirepr.com/blog/techtok-the-power-of-tiktok-in-tech-recruitment/