• Home
Tech News, Magazine & Review WordPress Theme 2017
  • Home
    CE 1C Digital Literacy Training

    CE 1C Digital Literacy Training

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    What Role Does Technology Play in Education? Advantages, Disadvantages, and the Impact on Students

    What Role Does Technology Play in Education? Advantages, Disadvantages, and the Impact on Students

    When Artificial Intelligence (AI) Enters the World of Business

    When Artificial Intelligence (AI) Enters the World of Business

    VIRTUAL REALITY: A Glimpse into the Past and Beyond

    VIRTUAL REALITY: A Glimpse into the Past and Beyond

    USEFULL WEBSITES EVERY STUDENT SHOULD KNOW

    USEFULL WEBSITES EVERY STUDENT SHOULD KNOW

    Google Classroom: A Pandemic Game Changer

    Google Classroom: A Pandemic Game Changer

    Education Technology and How it Transformed Education Amidst the Pandemic

    Education Technology and How it Transformed Education Amidst the Pandemic

    It’s All About NEO LMS: Simpler, Efficient, and Your Friend at Service

    It’s All About NEO LMS: Simpler, Efficient, and Your Friend at Service

  • Business
    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    YOU’LL BE SORRY IF YOU DON’T GET YOUR HANDS ON THE LATEST APPLE RELEASE: IPHONE 14

    YOU’LL BE SORRY IF YOU DON’T GET YOUR HANDS ON THE LATEST APPLE RELEASE: IPHONE 14

    KIDS & TECH

    KIDS & TECH

    Why Rich People Buy NFTs

    Why Rich People Buy NFTs

    An Amateur’s Review On The Huion NEW 1060PLUS Pen Tablet

    An Amateur’s Review On The Huion NEW 1060PLUS Pen Tablet

    Mobile learning in medicine:

    Mobile learning in medicine:

  • Gaming
    MOBILE GAMING: HOW THE MOBILE GAMING DOMINATES THE MOBA

    MOBILE GAMING: HOW THE MOBILE GAMING DOMINATES THE MOBA

    The Best NBA 2K of All Time!

    The Best NBA 2K of All Time!

    Assassin’s Creed: Ranking The Main Protagonists

    Assassin’s Creed: Ranking The Main Protagonists

    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    Top 5 Biggest Tournament Prize Pools:

    Top 5 Biggest Tournament Prize Pools: Rise of E-Sports Community

    League of Legend 101

  • Edtech
    • All
    • Audio
    • Camera
    • Laptop
    • Smartphone
    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    GENSHIN IMPACT: Enter a Gigantic Magical World of Adventure

    GENSHIN IMPACT: Enter a Gigantic Magical World of Adventure

    VIRTUAL REALITY: How it Changed the Gaming Industry

    VIRTUAL REALITY: How it Changed the Gaming Industry

    Arena of Valor cover

    The complete Arena of Valor beginner’s guide

    YOU’LL BE SORRY IF YOU DON’T GET YOUR HANDS ON THE LATEST APPLE RELEASE: IPHONE 14

    YOU’LL BE SORRY IF YOU DON’T GET YOUR HANDS ON THE LATEST APPLE RELEASE: IPHONE 14

    Trending Tags

    • Best iPhone 7 deals
    • Apple Watch 2
    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • iOS 10
    • iPhone 7
    • Sillicon Valley
  • Computers
    CE 1C Digital Literacy Training

    CE 1C Digital Literacy Training

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    BE SMART ONLINE,

    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    When Artificial Intelligence (AI) Enters the World of Business

    When Artificial Intelligence (AI) Enters the World of Business

    League of Legend 101

  • Applications
    CE 1C Digital Literacy Training

    CE 1C Digital Literacy Training

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    When Artificial Intelligence (AI) Enters the World of Business

    When Artificial Intelligence (AI) Enters the World of Business

    Gaming Spot: Into the World of Fun

    Gaming Spot: Into the World of Fun

    Elon Musk Completes the $44 Billion Deal and Takes over Twitter

  • Health
    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Google is deploying a rapid Air Raid Alerts System for all Android phones in Ukraine.

    Google is deploying a rapid Air Raid Alerts System for all Android phones in Ukraine.

    APAC region continuously emerges on 5G race

    APAC region continuously emerges on 5G race

    Is PH ready to leave the traditional mode of payment?

    Is PH ready to leave the traditional mode of payment?

    Digital Transformation in Asia Pacific: A Discourse on Embracing the Changes Brought About by New Technologies

    EM&AI Uses Artificial Intelligence To Revamp Customer Service

    TRACKING PROTECTION DEMYSTIFIED

    TRACKING PROTECTION DEMYSTIFIED

No Result
View All Result
  • Home
    CE 1C Digital Literacy Training

    CE 1C Digital Literacy Training

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    What Role Does Technology Play in Education? Advantages, Disadvantages, and the Impact on Students

    What Role Does Technology Play in Education? Advantages, Disadvantages, and the Impact on Students

    When Artificial Intelligence (AI) Enters the World of Business

    When Artificial Intelligence (AI) Enters the World of Business

    VIRTUAL REALITY: A Glimpse into the Past and Beyond

    VIRTUAL REALITY: A Glimpse into the Past and Beyond

    USEFULL WEBSITES EVERY STUDENT SHOULD KNOW

    USEFULL WEBSITES EVERY STUDENT SHOULD KNOW

    Google Classroom: A Pandemic Game Changer

    Google Classroom: A Pandemic Game Changer

    Education Technology and How it Transformed Education Amidst the Pandemic

    Education Technology and How it Transformed Education Amidst the Pandemic

    It’s All About NEO LMS: Simpler, Efficient, and Your Friend at Service

    It’s All About NEO LMS: Simpler, Efficient, and Your Friend at Service

  • Business
    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    YOU’LL BE SORRY IF YOU DON’T GET YOUR HANDS ON THE LATEST APPLE RELEASE: IPHONE 14

    YOU’LL BE SORRY IF YOU DON’T GET YOUR HANDS ON THE LATEST APPLE RELEASE: IPHONE 14

    KIDS & TECH

    KIDS & TECH

    Why Rich People Buy NFTs

    Why Rich People Buy NFTs

    An Amateur’s Review On The Huion NEW 1060PLUS Pen Tablet

    An Amateur’s Review On The Huion NEW 1060PLUS Pen Tablet

    Mobile learning in medicine:

    Mobile learning in medicine:

  • Gaming
    MOBILE GAMING: HOW THE MOBILE GAMING DOMINATES THE MOBA

    MOBILE GAMING: HOW THE MOBILE GAMING DOMINATES THE MOBA

    The Best NBA 2K of All Time!

    The Best NBA 2K of All Time!

    Assassin’s Creed: Ranking The Main Protagonists

    Assassin’s Creed: Ranking The Main Protagonists

    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    Top 5 Biggest Tournament Prize Pools:

    Top 5 Biggest Tournament Prize Pools: Rise of E-Sports Community

    League of Legend 101

  • Edtech
    • All
    • Audio
    • Camera
    • Laptop
    • Smartphone
    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    GENSHIN IMPACT: Enter a Gigantic Magical World of Adventure

    GENSHIN IMPACT: Enter a Gigantic Magical World of Adventure

    VIRTUAL REALITY: How it Changed the Gaming Industry

    VIRTUAL REALITY: How it Changed the Gaming Industry

    Arena of Valor cover

    The complete Arena of Valor beginner’s guide

    YOU’LL BE SORRY IF YOU DON’T GET YOUR HANDS ON THE LATEST APPLE RELEASE: IPHONE 14

    YOU’LL BE SORRY IF YOU DON’T GET YOUR HANDS ON THE LATEST APPLE RELEASE: IPHONE 14

    Trending Tags

    • Best iPhone 7 deals
    • Apple Watch 2
    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • iOS 10
    • iPhone 7
    • Sillicon Valley
  • Computers
    CE 1C Digital Literacy Training

    CE 1C Digital Literacy Training

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    BE SMART ONLINE,

    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    When Artificial Intelligence (AI) Enters the World of Business

    When Artificial Intelligence (AI) Enters the World of Business

    League of Legend 101

  • Applications
    CE 1C Digital Literacy Training

    CE 1C Digital Literacy Training

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Gaming is Booming:Earning Money through Streaming

    Gaming is Booming:
    Earning Money through Streaming

    When Artificial Intelligence (AI) Enters the World of Business

    When Artificial Intelligence (AI) Enters the World of Business

    Gaming Spot: Into the World of Fun

    Gaming Spot: Into the World of Fun

    Elon Musk Completes the $44 Billion Deal and Takes over Twitter

  • Health
    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Digital Literacy: Highlights and Impact of 2-day Training for Kids

    Google is deploying a rapid Air Raid Alerts System for all Android phones in Ukraine.

    Google is deploying a rapid Air Raid Alerts System for all Android phones in Ukraine.

    APAC region continuously emerges on 5G race

    APAC region continuously emerges on 5G race

    Is PH ready to leave the traditional mode of payment?

    Is PH ready to leave the traditional mode of payment?

    Digital Transformation in Asia Pacific: A Discourse on Embracing the Changes Brought About by New Technologies

    EM&AI Uses Artificial Intelligence To Revamp Customer Service

    TRACKING PROTECTION DEMYSTIFIED

    TRACKING PROTECTION DEMYSTIFIED

No Result
View All Result
cetechnews
No Result
View All Result

Social media as a new market

Derrick Jovil Dagohoy by Derrick Jovil Dagohoy
October 27, 2022
179
Home Business
Share on FacebookShare on Twitter

What Is Social Media Marketing (SMM)?


Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allow marketers to track the success of their efforts and identify even more ways to engage.

Why Is Social Media Marketing So Powerful?


The power of social media marketing (SMM) is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.

Connection: Not only does social media enable businesses to connect with customers in ways that were previously impossible, but there is also an extraordinary range of avenues to connect with target audiences—from content platforms (like YouTube) and social sites (like Facebook) to microblogging services (like Twitter).

Interaction: The dynamic nature of the interaction on social media—whether direct communication or passive “liking”—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of-mouth) recommendations between existing and potential customers. Not only is the positive contagion effect from eWOM a valuable driver of consumer decisions, but the fact that these interactions happen on the social network makes them measurable. For example, businesses can measure their “social equity”—a term for the return on investment (ROI) from their social media marketing (SMM) campaigns.

Customer Data: A well-designed social media marketing (SMM) plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume, variety, and velocity), SMM tools have the capacity not only to extract customer data but also to turn this gold into actionable market analysis—or even to use the data to crowdsource new strategies.

How Social Media Marketing Works


As platforms like Facebook, Twitter, and Instagram took off, social media transformed not only the way we connect with one another but also the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extracting geographic, demographic, and personal information that makes messaging resonate with users.

SMM Action Plan: The more targeted your social media marketing (SMM) strategy is, the more effective it will be. Hootsuite, a leading software provider in the social media management space, recommends the following action plan to build an SMM campaign that has an execution framework as well as performance metrics:

  • Align SMM goals to clear business objectives
  • Learn your target customer (age, location, income, job title, industry, interests)
  • Conduct a competitive analysis on your competition (successes and failures)
  • Audit your current SMM (successes and failures)
  • Create a calendar for SMM content delivery
  • Create best-in-class content
  • Track performance and adjust SMM strategy as needed

Customer Relationship Management (CRM): Compared to traditional marketing, social media marketing has several distinct advantages, including the fact that SMM has two kinds of interaction that enable targeted customer relationship management (CRM) tools: both customer-to-customer and firm-to-customer. In other words, while traditional marketing tracks customer value primarily by capturing purchase activity, SMM can track customer value both directly (through purchases) and indirectly (through product referrals).

Shareable Content: Businesses can also convert the amplified interconnectedness of SMM into the creation of “sticky” content, the marketing term for attractive content that engages customers at first glance, gets them to purchase products, and then makes them want to share the content. This kind of word-of-mouth advertising not only reaches an otherwise inaccessible audience, but also carries the implicit endorsement of someone the recipient knows and trusts—which makes the creation of shareable content one of the most important ways that social media marketing drives growth.

Earned Media: Social media marketing (SMM) is also the most efficient way for a business to reap the benefits of another kind of earned media (a term for brand exposure from any method other than paid advertising): customer-created product reviews and recommendations.

Viral Marketing: Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information. Once a marketing message is being shared with the general public far beyond the original target audience, it is considered viral—a very simple and inexpensive way to promote sales.

Customer Segmentation: Because customer segmentation is much more refined on social media marketing (SMM) than on traditional marketing channels, companies can ensure they focus their marketing resources on their exact target audiences.

Tracking Metrics


According to Sprout Social, the most important social media marketing (SMM) metrics to track are focused on the customer: engagement (likes, comments, shares, clicks); impressions (how many times a post shows up); reach/virality (how many unique views an SMM post has); share of voice (how far a brand reaches in the online sphere); referrals (how a user lands on a site); and conversions (when a user makes a purchase on a site). However, another very important metric is focused on the business: response rate/time (how often and how fast the business responds to customer messages).

When a business is trying to determine which metrics to track in the sea of data that social media generates, the rule is always to align each business goal to a relevant metric. If your business goal is to grow conversions from an SMM campaign by 15% within three months, then use a social media analytics tool that measures the effectiveness of your campaign against that specific target.

Advantages and Disadvantages of Social Media Marketing


Tailored social media marketing (SMM) campaigns that instantly reach a range of target audiences are clearly advantageous to any business.

But—like any social media content—SMM campaigns can leave a company open to attack. For example, a viral video claiming that a product causes illness or injury must be addressed immediately—whether the claim is true or false. Even if a company can set the record straight, false viral content can make consumers less likely to purchase in the future.

-Gwyneth Capalihan

REFERENCES

Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons

https://www.investopedia.com/terms/s/social-media-marketing-smm.asp

Tags: Business
Derrick Jovil Dagohoy

Derrick Jovil Dagohoy

Next Post
Education in the New Phase

Education in the New Phase

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended.

How will technology change our relationship with beauty after COVID-19?

How will technology change our relationship with beauty after COVID-19?

April 7, 2022
Is Artificial Intelligence (AI) the best way for Efficient and Effective Drug Discovery?

Is Artificial Intelligence (AI) the best way for Efficient and Effective Drug Discovery?

April 22, 2022

Trending.

Megapari App: Info For Brand New Users For 2022

March 17, 2023
Is PH ready to leave the traditional mode of payment?

Is PH ready to leave the traditional mode of payment?

April 10, 2022
Small and Medium Businesses in Asia are under cyberattack

Small and Medium Businesses in Asia are under cyberattack

April 11, 2022

Pin Up Casino India On-line Official Web Site ᐉ Play For Money, Bonus 25,000

March 11, 2023

Bet365 Mobile App For Android And Ios

February 25, 2023
cetechnews

We bring you the latest Tech News focuses on analyzing the latest research, discussing and exploring digital science, Technology, and culture.

Follow Us

  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2022 CETECHNews - Latest TECH Blog @cetechnews.

No Result
View All Result
  • Home

© 2022 CETECHNews - Latest TECH Blog @cetechnews.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?