
BUSINESS TECHNOLOGY INNOVATION
Businesses produce profit by provide goods and services to consumers. Businesses are not only important because they provide goods and services for consumers, but they also improve the economy and increase jobs for people within society which is an additional fact producing a higher standard of living.

Business plays a major role within our society as it leads the society in a way. It is a competitive activity that continuously contributes to the shaping of our society. Businesses improve the quality of life for people by providing and satisfying the demand of people in society
Nowadays, businesses increase and succeed despite today’s corporate climate. There are businesses that are known for their products, others for their provide services, and there are also strong brand loyalty or captivating ad campaigns.
WHAT IS INNOVATION IN BUSINESS?
Innovation is a business model, product, service, or the business strategy. Innovations don’t have to be a business breakthroughs in technology or new business models; they can be as simple such as upgrades to business customer service or improving features to an existing product.

Innovation is a driving force for the business to grow strong. Overcoming difficulties guide the world to become more creative, and even more innovative. At any size and scale of a business it never stop developing solutions in markets as contributors.
The supports that innovation provide to the businesses, raises a spirit of resilient. The constant efforts fuel the technological development cycle. With the power of innovation, business overcome the challenges and improve their products or services.
THE IMPORTANCE OF INNOVATION
Unpredictable challenges are inevitable in business. Innovation can help business to stay ahead of the curve and at the same time grow the company in the process. Here are three reasons innovation is a key for businesses:
- Provides adaptability: The recent COVID-19 pandemic disrupted business on a massive scale. Many businesses still have negative results because they’ve still on the status quo. Innovation is necessary for businesses to adapt and overcome the challenges of change.
- Promotes growth: Stagnations highly damaging the businesses. Achieving economic growth through innovation is the solution in staying afloat in today’s highly competitive world.
- Separates businesses from their competition: Most of the industries are populated with a lot of competitors providing similar products or services. Innovation help business to be distinguish from others.
One of the areas most affected is business by the rapid change of technology. Small businesses specifically are taking advantage of technological innovation by providing affordable prices.
Technology is helping businesses to realize their version of successful business. The slide towards innovation began early, ever since the internet became available to the public.
In the Digital Age, physical distances especially now a days with COVID-19 pandemic are almost nonexistent. Technology has made the world a much smaller place. Businesses and even consumers have access to international markets.
Technology provides businesses an access to human resources all over their country or even outside. They expand the areas they operate in. Thanks to remote collaboration software you can manage your global team with efficiency. Most of the time you can do it with much more efficiency than you could manage the old-fashioned way.

References:
https://www.japan.go.jp/technology/innovative_technologies/index.html
https://www.smallbusinessrainmaker.com/small-business-marketing-blog/business-technology-innovations-that-are-changing-management-methods
https://online.hbs.edu/blog/post/importance-of-innovation-in-business#:~:text=Simply%20put%3A%20Innovation%20is%20a,added%20to%20an%20existing%20product.