Earlier this week, Netflix revealed quarterly earnings results that showed its membership numbers declining for the first time in a decade, but that is not the case for every streaming service. Despite the fact that AT&T has moved HBO and the rest of Warner Media to their new home with Discovery, the company still had one more set of subscriber data to share in its earnings release on Thursday morning.
According to the statistics, HBO added roughly 13 million customers last year, including three million in the fourth quarter, across both conventional HBO and HBO Max. Both services now have 76.8 million customers globally.
AT&T Q1 2022 reports:
At the end of the quarter, there were 76.8 million global HBO Max and HBO customers at the conclusion of the quarter. Global HBO Max and HBO subscribers gained 12.8 million year over year and 3.0 million sequentially, owing mostly to foreign and local retail subscriber additions reflecting the strength of the content slate. At the conclusion of the third quarter, there were 48.6 million domestic HBO Max and HBO customers, up 4.4 million from the previous quarter.
Netflix subscribers amount to 221.64 million while HBO has around 76.8 million subscribers worldwide, but increasing rapidly. Netflix took a huge loss because of the password sharing issue, although there are a lot of additional subscribers for HBO & HBO max , there are also a lot of people complaining about the lack of services that HBO & HBO max is providing, will we see a decline in HBO & HBO max this upcoming year? Or will it be Netflix who will suffer more losses?
References:
https://www.theverge.com/2022/4/21/23036309/att-earnings-hbo-max-subscriber-growth-2021
https://tribune.com.pk/story/2353750/hbo-subscribers-increase-by-13-million-as-netflix-growth-slows
https://www.techtimes.com/articles/274605/20220421/hbo-max-experiences-13-million-subscriber-boom-last-year-wake.htm
Image Sources
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