According to Sensor Tower Store Intelligence estimations, the mobile edition of miHoYo’s Genshin Impact has reached $1 billion in player spending in less than six months after its official launch on September 28, 2020.
Since its release, the game has been a global smash hit, grossing $874 million on the App Store and Google Play in just five months. Since December, player spending has averaged around $160 million each month, with the title having accumulated more than $148 million so far in March. This puts the game on course for its highest month since October, when it earned $233.7 million solely from mobile.
In addition, on both Google Play and Apple App Store, Genshin Impact was voted Game of the Year.
About Genshin Impact
MiHoYo, a Chinese developer, has released a new mobile game called Genshin Impact. It was released in September 2020 and has already overtaken many of the most popular mobile games.
Genshin Impact is unique in that it was published for free on all platforms.
The game you get on PC or consoles is almost identical to the game you get on mobile, which is a huge accomplishment.
Genshin Impact is classified as an adventure game on both Google Play and the App Store. Furthermore, this game is an action RPG that is set in an open universe.
When I started playing Genshin impact last August 2021, I instantly fell for it because of the graphics and the story line.
The backstory is intriguing, the twins are pitted against a mystery god. While one twin is captured, players can choose to play as either a male or female twin. The Traveler, the main character, embarks on an expedition to retrieve his missing twin, accompanied by Paimon, a lovely cartoon-like creature.
The Traveler, on the other hand, is one of many interchangeable playable characters.
Overall, the game boasts a great production value, engaging storylines, thrilling action, and a stunning setting to explore. I can see how it might appeal to a wide range of gamers.
The only criticism this game has received is in regards to its monetization approach, which is a gacha system akin to loot boxes. However, because of its randomness, many people equate it to gambling. Some even doubt if Genshin Impact is a true free-to-play game.
The title of the game is extremely unusual, and it’s not entirely clear what it signifies. In Chinese, the phrase “Genshin” means “original deity” or “candidate god,” i.e., someone who has the potential to become a god but is not one yet. Also known as Eshin Szu, Genshin was the name of a Buddhist scholar.
As a result, the title alone has meaning, providing the game with depth right from the outset. It’s like discovering a secret Easter egg when you learn about the importance of the title.
The Genshin Impact description tells us about the game’s primary plot and features. Here’s what this game has to offer: a large open world, elemental combat, stunning visuals, a relaxing soundtrack, and the chance to form a team and embark on a trip with pals.
While not all users will read the description, it is nevertheless necessary to include it. It provides an overview of the game for individuals who want to learn more about it. However, it also lets you to insert keywords into the text, which has an impact on Google Play ASO.
Final thoughts on Genshin Impact
Genshin Impact’s huge success, whether you like it or not, can’t be overlooked. Some even believe that it will alter the mobile gaming business by encouraging other companies to bring AAA titles to mobile devices.
In any event, it’ll be fascinating to observe how this game develops and how Genshin Impact’s marketing techniques grow over time.