Digital transformation is about more than the latest technology for charities. It’s about transforming how the organization operates, tells its story, generates funds and delivers value. It’s all about improving the experience for everyone involved, which includes volunteers or supporters as well as service users.
Charities that have adopted digital technology can now operate more efficiently, store information more securely, and provide better service to their beneficiaries. They can also make use of their data to identify any areas that require improvement. This increases trust and transparency, which can result in more donations and more active participation of the general public.
A recent survey of the leaders of charities revealed that a lot of charities are still struggling to overcome obstacles to digitalization. In particular the issue of funding was identified as the biggest obstacle as 40% of charities saying they require more funds to buy devices and software. Training staff and volunteers is a further major issue. 38 percent of charities require additional training to help them transition to digital. Finally, many charities are struggling to manage the demands of digital transformation and the work of their service users.
It’s important to keep in mind that digital technology does not have to be expensive. There are many affordable options, including no-cost online courses and workshops. It’s also beneficial to tap into the talents and networks that already exist between employees or volunteers.
If a charitable organization is looking to make their digital presence more successful, it’s essential to create a well-designed website which can serve as the foundation for their other digital services. This could include the use of social media strategies that can promote fundraising efforts and increase engagement, or a content platform which can be used to create engaging content that speaks directly to their audience.
A charity can also start developing their digital offerings in the most efficiently feasible way by making use of software that allows them to automatize their processes and create better outcomes for their audience. For example an online health and wellbeing platform like Medli lets charities collect real-world patient data via an app and then utilize the data to gain information that will help improve healthcare.
The future is bright for charities that embrace the potential of digital transformation. By doing so, they’ll be able to fulfill their mission and raise more funds and serve their beneficiaries better. With this in mind, it’s vital for charities to be on the lookout for new trends in digital transformation so that they are prepared when the time comes to make the change. Contact us now to speak with our experts about changing the digital strategy of your organization.
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