There’s nothing quite as exciting as artificial intelligence right now and with a rapid growth and exciting opportunities surrounding – it’s the best time to utilize its potential for healthcare marketing.
The use of artificial intelligence within the healthcare industry is expected to grow rapidly at an annual rate of 40% through 2022 – to $6.6 Billion, from approximately $600 Million in 2014.
AI engines can reduce and mitigate risk of preventable medical scenarios in three critical ways:
Automate reminders – Great for helping patients take medication within a specific timeframe.
Identify people at high risk – Discovering those in need of medical intervention and trigger medical staff alerts to create custom care plans. IBM Watson currently testing this with opioid addiction issues.
Deliver personalized dosage recommendations – Based on each patient’s unique body chemistry and associated environmental factors.