Pioneer Woman is a great example of how to run a successful lifestyle blog. Ree Drummond, the blog’s author, has utilized her blog for a number of purposes, including marketing her cookbook and showing her photography. Her “secret sauce” is her ability to connect with her readers on a personal level while also establishing a welcome, friendly, and warm environment one blog post at a time.
The header of Ree’s blog is another example of her branding consistency. Depending on the season and the time of year, she alters it. Because so much of country life revolves around holidays and seasons, this minor touch fits well in with the blog’s larger vision. Also, take note of her masterful use of photography. When you want to generate a sense or experience for your readers, you need photos on your blog.
Ree’s brief bio on the top page is a perfect representation of her inviting demeanor. Also, have a peek at her social media accounts. They’re easy to view and have a unique design that complements her website. This is the epitome of clever branding!
Furthermore, her blog style is simple to navigate, which is critical given most readers’ short attention spans today. Ree has included icons that allow you to see her blog in a variety of ways, either on a single page with several blog thumbnails or just a handful at a time. You have the last say. These minor details are just a few of the reasons her readers keep coming back for more.